Rule of Thumb: A Guide to Small Business Marketing

By David Catalan

In clear and practical language, David Catalan describes essential, need-to-know marketing concepts along with implementation strategies proven to be successful. Readers will learn: 1) The 5 important Ps of marketing; 2) How to conduct market research; 3) What branding is and brand positioning basics; 4) How to create a marketing plan; 5) How to successfully market online; 6) and more!

• Format: Paperback
• Language: English
• ISBN: 1608080471
• ISBN13: 9781608080472
• Release Date: January 2012
• Publisher: Writelife Publishing
• Length: 110 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.3" x 5.0" x 8.0"