Routledge Handbook of Sports Marketing

Book Overview

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.

Featuring contributions from world-leading scholars and practitioners...

• Format: Hardcover
• Language: English
• ISBN: 1138823511
• ISBN13: 9781138823518
• Release Date: December 2015
• Publisher: Routledge
• Length: 424 Pages