Role of Csr to Create Positive Positioning in Country Branding

By Ishtiaq Ahmad Din

There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country s branding strategy is Corporate Social Responsibility. The... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838387422
• ISBN13: 9783838387420
• Release Date: August 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 92 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"