Roi of Social Media: How to Improve the Return on Your Social Marketing Investment

by Guy Powell, Jerry Dimos, Steven Groves

Book Overview

How to Improve the Return on Your Social Marketing Investment

This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a...

• Format: Hardcover
• Language: English
• ISBN: 0470827416
• ISBN13: 9780470827413
• Release Date: March 2011
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.34 lbs.
• Dimensions: 1.4" x 6.3" x 9.2"