R.O.I Marketing Secrets Revealed

by J.W. Dicks, Nick Nanton, R.O.I. Experts

ROI Marketing Secrets Revealed is a collective MasterMind effort of 36 of Americas leading marketing experts to show you the value of determining ROI (return on investment) for your business. By focusing on ROI for each dollar spent in your marketing program, you can calculate how much you are spending on every marketing alternative. You can see in clear numbers which marketing channel is producing the most return for your invested dollars. Once you...

• Format: Hardcover
• Language: English
• ISBN: 0615386962
• ISBN13: 9780615386966
• Release Date: July 2010
• Publisher: Celebrity Press
• Length: 238 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"