Contextualizes understanding of policy/decision problems Emphasises ROI as a method to approach such problems Offers strategies for engagement and communication for policy impacts, with special focus on tobacco cessation, alcohol use and physical activity Provides policy makers with a post-mortem of decision problems they might face in real-life - with a view to improving their understanding as to how such problems could/should be approached using ROI concepts and tools Demonstrates that public health decisions underpinned by robust economic analyses often need relevant strategies to engage with and communicate to wider stakeholders for policy impacts
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