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Hardcover Rivalry and Group Behavior Among Consumers and Brands: Comparisons in and Out of the Sport Context Book

ISBN: 303085244X

ISBN13: 9783030852443

Rivalry and Group Behavior Among Consumers and Brands: Comparisons in and Out of the Sport Context

Chapter 1: Rivalry In and Out of Sport.- Chapter 2: The Games We Play.- Chapter 3: They Said What?.- Chapter 4: Are You Team Apple or Team Samsung?.- Chapter 5: Rebels or Star Fleet?.- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation.- Chapter 7: Here We Are, There We Go.


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Format: Hardcover

Condition: New

$69.99
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