Risk and Tourism Marketing in Asia

This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism industry professionals.

• Format: Hardcover
• Language: English
• ISBN: 1032904887
• ISBN13: 9781032904887
• Release Date: February 2026
• Publisher: Routledge
• Length: 410 Pages
• Weight: 1.97 lbs.
• Dimensions: 0.9" x 6.7" x 9.6"