Rising Consumer Materialism: A Threat to Sustainable Happiness

By Afia Khalid and Faisal Qadeer

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.

This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns.

The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.

• Format: Hardcover
• Language: English
• ISBN: 0815367597
• ISBN13: 9780815367598
• Release Date: November 2017
• Publisher: Routledge
• Length: 110 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.6" x 8.9"