Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

by Vijay Mahajan

Book Overview

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This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world's 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer...

• Format: Hardcover
• Language: English
• ISBN: 9386042320
• ISBN13: 9789386042323
• Release Date: December 2016
• Publisher: Sage Publications Pvt. Ltd
• Length: 212 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.5" x 9.7"