Rise & Fall of Vertical Farming: JFC Lessons

By Harry Johnson

What if the future of food collapsed before it began? The Jones Food Company (JFC), a UK pioneer in vertical farming, promised to revolutionize agriculture with sustainable, urban-grown produce-until it crashed in 2025, leaving dreams and jobs in ruins. The Rise and Fall of Vertical Farming: JFC Lessons uncovers the shocking truth behind this failure and what it means for the future of food. Farmers, entrepreneurs, and sustainability advocates The global food system is at a breaking point-climate change, urbanization, and supply chain crises threaten our ability to feed billions. Vertical farming was hailed as the solution, but JFC's collapse reveals a painful reality: high-tech agriculture is failing to deliver. Are we betting on a broken model? Skyrocketing energy costs, slim margins, and unpredictable markets are sinking even the most innovative farms. This book dives deep into JFC's story, revealing why ambition alone isn't enough and how the industry can recover. From AI-driven hydroponics to urban micro-farms, discover cutting-edge strategies that could save vertical farming from extinction. Learn from JFC's mistakes and explore global success stories-from Japan's high-yield greenhouses to the Middle East's solar-powered farms. This book is a must-read for anyone shaping the future of agriculture. Gain insider insights into sustainable business models, high-value crops, and urban integration. Packed with expert analysis and actionable solutions, it empowers farmers, investors, and policymakers to build a resilient food system. Feel the urgency to act now-before the next collapse. Buy The Rise and Fall of Vertical Farming today and join the movement to reimagine how we feed the world

• Format: Paperback
• Language: English
• ISBN: B0FLKNRGDX
• ISBN13: 9798296921154
• Release Date: August 2025
• Publisher: Independently Published
• Length: 108 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"