Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones

by Yves Doz

In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distils observations and learning points for anyone keen to understand what drove Nokia's amazing success and sudden downfall.

With privileged...

• Format: Hardcover
• Language: English
• ISBN: 0198777191
• ISBN13: 9780198777199
• Release Date: January 2018
• Publisher: Oxford University Press, USA
• Length: 204 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.3"