Right Side Up: Building Brands in the Age of the Organized Consumer

by Alan Mitchell and Alan Mitchell

The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0006531962
• ISBN13: 9780006531968
• Release Date: February 2002
• Publisher: HarperCollins (UK)
• Length: 356 Pages