Riding the Storm: Strategic Planning in Turbulent Markets

By Gerald Michaluk

This work looks at how to address strategic planning in fast moving, dynamic markets. The author has developed a model - the Global Marketing Advantage System - which enables companies to dominate... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0077099354
• ISBN13: 9780077099350
• Release Date: April 2002
• Publisher: McGraw-Hill
• Length: 315 Pages
• Weight: 1.37 lbs.
• Dimensions: 9.0" x 1.0" x 6.0"

Customer Reviews

GROUNDING STRATEGY IN THE FLUIDITY OF MARKET REALITY!

Presents the Global Marketing Advantage System (GMAS), based on breakthrough thinking, a methodology with which multiple stakeholder groups can address issues and problems. GMAS links strategy with market reality. It is defined as the knowledge, experience, systems, processes, techniques, training and software tools required to generate and maintain a global market advantage. At the center of the system is STORM (Strategic, Tactical Operational Review Meeting)-which links strategic planning, staff, operational planning, and execution, real-time critical assumptions, and monitoring and testing. The GMAS objective is to ensure alignment of strategic and operational planning, and derive synergy from market intelligence. The book explains this highly adaptable approach to strategic planning in detail, and is filled with a wealth of information and insights. If you're looking for an approach to linking strategy to the fluidity of market reality, this book is one you owe it to yourself to read.

Extremely Useful Set of Ideas!

This is an extremely readable and well-written book. I am not exactly a marketing buff but I could follow the concepts and ideas presented in the book without any difficuty at all. The book is full of interesting anecdotes and live case studies from leading organisations around the world. I am sure most companies could gain tremendously if they adopted even some of the ideas presented in this book. And, the good thing is that it's presented in such a modular fashion that Mr. Michaluk's system could be implemented in single modules at a time.

So obvious why do we not do it?

This book outlines why planning currently fails and how to make it work. It explains the concept of real-time right time. It simply makes plannning work. It places the points are so clear I can't understand why we were not doing what this book recommends. Its simply one of the best books I have read on the subject of strategic planning. I don't think he is quite Scotland's "Porter" but he sure makes it clear what we should be doing.