Ribbon Culture: Charity, Compassion and Public Awareness

by Sarah Moore and Sarah E.H. Moore

Book Overview

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

• Format: Paperback
• Language: English
• ISBN: 1349361607
• ISBN13: 9781349361601
• Release Date: January 2008
• Publisher: Palgrave MacMillan
• Length: 190 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"