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Hardcover Ribbon Culture: Charity, Compassion and Public Awareness Book

ISBN: 0230549217

ISBN13: 9780230549210

Ribbon Culture: Charity, Compassion and Public Awareness

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Format: Hardcover

Condition: Very Good

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Book Overview

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

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