Rhetorical Inception is a practical, field-ready manual for influencing thought, shaping belief, and guiding perception through subtle, ethical suggestion. Drawing on decades of experience in law, hypnosis, social engineering, and strategic communication, Joseph Sapp distills powerful techniques into clear, actionable frameworks that work in courtrooms, therapy rooms, boardrooms-and everyday conversations.
This book doesn't teach you how to argue better. It teaches you how to make the argument unnecessary.
Inside, you'll learn how to:
From structured conversation sequences to advanced story frameworks, Rhetorical Inception offers a blend of precision, compassion, and tactical clarity for anyone who works with words-and wants those words to matter.
Whether you're a lawyer, coach, therapist, leader, teacher, or communicator of any kind, this is not just a book on persuasion. It's a book about possibility-and the quiet power of language done right.