Rhetorical and Critical Approaches to Public Relations II

By Elizabeth L. Toth

Book Overview

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.

• Format: Paperback
• Language: English
• ISBN: 0805864245
• ISBN13: 9780805864243
• Release Date: February 2009
• Publisher: Routledge
• Length: 392 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"