Rhetoric, Inc.: Ford's Filmmaking and the Rise of Corporatism

by Timothy Johnson

In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company's movies had captured an audience of sixty-four million people.

This study of...

• Format: Hardcover
• Language: English
• ISBN: 0271087900
• ISBN13: 9780271087900
• Release Date: October 2020
• Publisher: Penn State University Press
• Length: 240 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"