Revolution at the Checkout Counter: The Explosion of the Bar Code

by Stephen A. Brown

The Universal Product Code (U.P.C.)--a small rectangle of black and white bars--adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those pioneering executives, traces its origin and evolution.

The development of the U.P.C. illustrates the process of setting industry standards...

• Format: Hardcover
• Language: English
• ISBN: 0674767209
• ISBN13: 9780674767201
• Release Date: September 1997
• Publisher: Harvard University Wertheim Publications Comm
• Length: 320 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.2" x 6.4" x 9.6"