Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches

By R.B. Smarta

This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.

• Format: Hardcover
• Language: English
• ISBN: 0761993754
• ISBN13: 9780761993759
• Release Date: December 1999
• Publisher: SAGE Publications Pvt. Ltd
• Length: 296 Pages
• Weight: 1.15 lbs.
• Dimensions: 8.8" x 0.8" x 5.8"