Review of Marketing Research

By Naresh K. Malhorta and Naresh K Malhotra

Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies.

• Format: Hardcover
• Language: English
• ISBN: 0765621274
• ISBN13: 9780765621276
• Release Date: December 2009
• Publisher: Emerald Group Publishing
• Length: 216 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 7.0" x 10.1"