Review of Marketing Research

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

• Format: Hardcover
• Language: English
• ISBN: 0765621258
• ISBN13: 9780765621252
• Release Date: November 2008
• Publisher: Emerald Group Publishing
• Length: 216 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 7.0" x 9.8"