Revenue Management and Pricing: Case Studies and Applications

By Una McMahon-Beattie and Ian Yeoman

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1844800628
• ISBN13: 9781844800629
• Release Date: January 2004
• Publisher: Cengage Learning EMEA
• Length: 232 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.5" x 0.8" x 7.5"