Return on Investment in Meetings & Events: Tools and Techniques to Measure the Success of All Types of Meetings and Events

by Jack J. Phillips, Patricia Pulliam Phillips, M. Theresa Breining

Book Overview

The Phillips ROI Methodology(TM) utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a "stakeholder" satisfaction measure, a favorable reaction does...

• Format: Paperback
• Language: English
• ISBN: 0750683384
• ISBN13: 9780750683388
• Release Date: January 2008
• Publisher: Routledge
• Length: 304 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"