Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

by Mark W. Schaefer

Book Overview

Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows...

• Format: Hardcover
• Language: English
• ISBN: 0071791094
• ISBN13: 9780071791090
• Release Date: March 2012
• Publisher: McGraw-Hill
• Length: 240 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"