Return on Ideas: A Practical Guide to Making Innovation Pay

By David S. Nichols and David S. Nichols

Book Overview

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem.

The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.

• Format: Hardcover
• Language: English
• ISBN: 0470028572
• ISBN13: 9780470028575
• Release Date: May 2007
• Publisher: Wiley
• Length: 280 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.9" x 7.6" x 9.6"