Rethinking Strategy for Creative Industries: Innovation and Interaction

By With Ali Bakir and Milan Todorovic

Book Overview

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries.

This book will be of significant

• Format: Paperback
• Language: English
• ISBN: 0367668475
• ISBN13: 9780367668471
• Release Date: September 2020
• Publisher: Routledge
• Length: 238 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"