Rethinking Public Relations: The Spin and the Substance

by Kevin Moloney

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0415217598
• ISBN13: 9780415217590
• Release Date: October 2000
• Publisher: Routledge
• Length: 212 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.8" x 6.3" x 9.4"