Rethinking Marketing: Qualitative Strategies and Exotic Visions

By Alf H. Walle

Walle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1567203884
• ISBN13: 9781567203882
• Release Date: November 2000
• Publisher: Praeger
• Length: 232 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.2" x 0.6" x 6.1"