Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

by Craig E. Mattson

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

• Format: Paperback
• Language: English
• ISBN: 1498555926
• ISBN13: 9781498555920
• Release Date: April 2021
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 210 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"