Rethink, Reinvent, Reposition: 12 Strategies to Renew Your Business and Boost Your Bottom Line

by Leo Hopf and William Welter

Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circles--find a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm. Using revealing case studies from Seagate to Harley-Davidson,...

• Format: Paperback
• Language: English
• ISBN: 1605500240
• ISBN13: 9781605500249
• Release Date: June 2010
• Publisher: Adams Media Corporation
• Length: 243 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.7" x 5.5" x 8.4"

Customer Reviews

A clear and simple explanation of strategic options

There are plenty of books about business strategy, but not many that focus on identifying and implementing strategies for renewal in the mature phase of the lifecycle of a business, according to Leo Hopf and William Welter in this book. "Rethinking" involves contemplating changing the current business model; "Reinventing" involves creating a new business model; and "Repositioning" involves transitioning from the old model to the new one. The book describes the authors' twelve strategies for organisational renewal, and then goes on to give advice on developing a short list of renewal candidates, obtaining commitment to the renewal process, structuring the reinvention phase, choosing the best renewal alternative, making the transition to the new business model, avoiding traps along the way, and building renewal capabilities into future leaders. Much of the advice which the book gives and many of the strategies proposed will already be quite familiar to those who have read other business strategy books. Perhaps the authors' particular combination of strategies is unique, but the real strength of the book lies in the clarity and simplicity with which the strategic process is described, rather than in the novelty of the ideas proposed. I would recommend this book to anyone whose organisation needs a strategic boost to counter declining levels of success.

Challenge yourself!

As a public school superintendent, I would say that the principles and strategic thinking presented in Rethink Reinvent, Reposition are as relevant to public institutions as they are to the private sector. The authors offeer a balanced and thoughtful plan that is both specific and tied to big picture principles. The global economy will not leave any institution or organization unchanged. Those that learn to reinvent themselves will be relevant in ten years, those that don't, won't.

A lifeline for the mature business facing decline

This excellent book by former colleague Leo Hopf and William Welter is aimed at people looking at where to go next with a mature business: into decline, or onward and upward with renewal. It avoids mathematics and analytics but is an excellent description of the decision analysis process applied to a difficult problem. The process of renewal is a complex one involving not just the brainstorming and analysis of opportunities, but also working with the emotions of all the people involved, inside and outside the organisation, and often deeply ingrained culture. Hopf and Welter offer 12 templates for strategic choices to start one thinking and then go on to provide an outline of the steps to make and embed the decisions whether and how to renew the business, and to start the process of making it happen. The book is highly practical, with lots of list of things to do and think about, and traps to avoid. It also has lots of case studies stretching back over a century. The only slight drawback is that not all the case studies are listed in the index, so I am going to have to reread the book (probably not a bad thing) and take notes. I'd like to be able to quote some of the examples in my own work with clients. In these difficult economic times, where maybe it's not decline but survival that is at stake, following the advice in this book can be a business lifesaver.

All the Details Needed to Renew Your Business

This book is a road map to revitalizing your business. William and Leo have the details you need to transition your corporation or small entrepreneurial business to the next hot idea. "Rethink" has answers you need to work with corporate leaders, inspire the work force, create an excitement for your ideas and the land mines you can expect to encounter as you re-position your business. The authors know how to position you to gain the most success from your ideas. They talk about working within a legacy system or a young entrepreneurial organization and teach you the strategies that will work best in that environment. Each chapter contains detailed instructions. You will be thinking about the risks involved in your decisions. How much do you have to gain and what might be your pitfalls? These questions are answered. I highly recommend you read with some way to take notes as you read. Your mind will be thinking of new ideas as you read and there are sections where William and Leo ask you to think on paper. Don't let these opportunities go to waste. Be prepared. Let their experience help guide you so your business renewal effort is successful. "Rethink, Reinvent, Reposition: 12 Strategies to Make Over Your Business" is your treasure map to making the "right" decisions to move your business to greater profits in the coming decade.

A Practical Guide to Action

Every business executive should REad this and REthink, REinvent, REposition. The powerful approach & methods outlined could potentially REinvigorate America's economic position in the world.