Rethink Everything You 'Know' About Craft Beer

By: Merritt, Jess

If craft beer were just about beer, this book wouldn't exist.

Rethink Everything You Know About Craft Beer is not a brewing manual. It's not a tasting guide. And it's definitely not just about what's in the glass.

This is a collection of 23 powerful, personal stories from brewers, bartenders, marketers, educators, founders, and community-builders across the craft beer industry. From late-night shifts and low-fill dopamine to launching scholarship programs and building inclusive beer conferences, these voices reveal what craft beer is really about:

Community. Culture. Identity. Belonging.Inside these pages, you'll discover: The science and obsession behind brewingThe emotional highs and brutal realities of the industryThe impact of COVID on craft beer careersThe rise of non-alcoholic innovationStories of diversity, representation, and mentorshipHow beer becomes a connector across cities, cultures, and continents

Whether you work in beer, love supporting local breweries, or are simply fascinated by how industries shape identity and community, this book invites you closer.

Craft beer is more than a beverage.
It's a language of connection.

Pull up a chair. There's room here.

• Format: Paperback
• Language: English
• ISBN: B0GPW5CZ8F
• ISBN13: 9798249496951
• Release Date: February 2026
• Publisher: Independently Published
• Length: 252 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"