Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxe

By Robert Skrob

Book Overview

Struggling with high churn and stalled subscription growth?

Here's the truth: Membership growth doesn't come from getting more members. It comes from keeping the ones you've got.

Retention Point reveals the exact moment when a new subscriber becomes a loyal Lifer-and how to engineer that moment on purpose, at scale.

In this fast-paced, no-fluff guide, subscription growth expert Robert Skrob takes you inside the systems used by associations, SaaS companies, publishers, and subscription boxes to:

Slash churn by getting members to their Retention Point(TM) fasterTurn free trials and short-term customers into long-term relationshipsAvoid the 5 most common retention mistakes that increase cancellationsBuild a Member On Ramp(TM) that makes new subscribers feel like insiders from Day 1Create emotional connection, identity, and belonging that drive long-term LTV

Whether you lead a digital subscription, SaaS company, membership program, or subscription box business, this book gives you the systems, frameworks, and real-world examples to stop churn before it starts.

This isn't theory. It's a playbook. Used by 1,000+ subscription CEOs to scale growth through retention.

Bonus: Retention Rescue Scorecard
Take the 2-minute diagnostic CEOs use to find hidden churn leaks.
Visit: BeUnleavable.com/scorecard

Ready to triple your recurring revenue-without spending a dollar more on acquisition?

Buy your copy now and hit your Retention Point(TM).

• Format: Paperback
• Language: English
• ISBN: 0692094555
• ISBN13: 9780692094556
• Release Date: May 2018
• Publisher: Membership Services, Inc.
• Length: 162 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"