

Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose...





Intended for a first course in retailing, this book takes a practical approach, focusing on what someone entering the field would need to know. The theory is discussed and explained, but not analyzed.






