Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

by Ronald D. Michman and Alan J. Greco

In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers...

• Format: Hardcover
• Language: English
• ISBN: 0899308694
• ISBN13: 9780899308692
• Release Date: November 1995
• Publisher: Praeger
• Length: 280 Pages
• Weight: 1.34 lbs.
• Dimensions: 1.1" x 6.5" x 9.6"