Retailing strategy: How to do it!

By Richard Joseph Gentile

The broad aim of the book is to give the reader a basic understanding of today's demand of consumer-oriented marketing and how tomorrow's long-range strategy, created at the top of the marketing plan,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0912016752
• ISBN13: 9780912016757
• Release Date: January 1978
• Publisher: Lebhar-Friedman Books
• Length: 160 Pages