Retailing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

By Baron Weitz, Dhruv Grewal, Barton A. Weitz, et al.

Book Overview

Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.

• Format: Hardcover
• Language: English
• ISBN: 0256059896
• ISBN13: 9780256059892
• Release Date: November 1991
• Publisher: Richard d Irwin
• Length: 774 Pages
• Weight: 4.00 lbs.
• Dimensions: 10.5" x 1.3" x 8.5"

Customer Reviews

Book in good condition was shipped very fast.

This book was in great condition and was shipped and received very fast. I was pleased and surprised by the excellent service.

AWESOME

This book was in very good condition and it arrived within 3 days of my purchase! Thanks!!

Excellent reference, great cases, course textbok

This is an excellent reference book for retail management. It covers most issues, the classic situations and the current ones. It is a must-read for your store manager. We give this as a gift to every new director and follow up on their book feedback. It has great study cases and it would already be worth only for those. It is a little heavy as it is a course textbook, therefore it is easiest to read as a reference for every subject as needed. Final comment: Do not look anywhere else, this is the book you need! Walter

Basic introduction with a few bright spots

This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail.

A realistic review of Retailing....

RMgmt is a great book with valuable case studies from people with REAL experience.From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures