Retailing Management

By William R. Davidson, Daniel J. Sweeney, Ronald W. Stampfl

This edition of a standard text on retailing management has been revised and updated to provide students with a thorough introduction to the field. Professional management of multi-unit retailing institutions is stressed and emphasis is placed on the importance of financial and marketing strategies for profitability. Detailed case studies give readers examples of businesses taken from actual consulting work.

• Format: Hardcover
• Language: English
• ISBN: 0471850942
• ISBN13: 9780471850946
• Release Date: January 1988
• Publisher: Wiley
• Length: 896 Pages
• Weight: 3.50 lbs.
• Dimensions: 9.7" x 1.6" x 7.6"