Retail Sales Promotion and Consumer Behavior: An Indian Perspective

By GOPAL DAS

The adoption of a liberalized retail trade policy for rapid economic development by the Indian government has brought about dramatic prosperity in the Indian organized retail industry. This... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659369586
• ISBN13: 9783659369582
• Release Date: March 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 108 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"