Retail Pricing Strategies & Market Power

by Gordon Mills and Gordon H. Mills

This study of retail pricing strategies presents information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analysis rests on several basic concepts which... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0522850383
• ISBN13: 9780522850383
• Release Date: December 2003
• Publisher: Melbourne University
• Length: 352 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"