Retail Merchandising: Concepts, Dynamics, and Applications

By Ernest H. Risch

This reorganized second edition is designed to equip readers with the underlying fundamentals of sound merchandising theory, and the ability to mathematically translate that theory into the planning factors that govern the day-to-day operations of a profitable retail enterprise.

• Format: Hardcover
• Language: English
• ISBN: 0675212774
• ISBN13: 9780675212779
• Release Date: December 1990
• Publisher: Macmillan Pub Co
• Weight: 2.35 lbs.
• Dimensions: 9.5" x 1.0" x 7.5"