Retail Marketing Strategy: Delivering Shopper Delight

By Constant Berkhout

Book Overview

Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.

• Format: Paperback
• Language: English
• ISBN: 0749476915
• ISBN13: 9780749476915
• Release Date: November 2015
• Publisher: Kogan Page
• Length: 296 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"