Retail Marketing Management: The 5 Es of Retailing

By Dhruv Grewal

Book Overview

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

• Format: Paperback
• Language: English
• ISBN: 1526446855
• ISBN13: 9781526446855
• Release Date: January 2019
• Publisher: Sage Publications Ltd
• Length: 200 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.6" x 9.4"