Retail Marketing in the Modern Age

By Prashant Vilas Chaudhary

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment.

• Format: Paperback
• Language: English
• ISBN: 1041336667
• ISBN13: 9781041336662
• Release Date: August 2026
• Publisher: Routledge
• Length: 496 Pages