Retail Management

By Vishwajit K. Barbudhe

The aim of this book is to understand: Introduction and Perspectives on Retailing - World of Retailing, Retail management, meaning, characteristics, emergence of Organizations of retailing - Types of Retailers (Retail Formats) - Multichannel Retailing Customer Buying Behaviour, Historical Perspective, role of retailing, trends in retailing, FDI in Retail - Problems of Indian Retailing - Current Scenario.

• Format: Paperback
• Language: English
• ISBN: 6202564547
• ISBN13: 9786202564540
• Release Date: May 2020
• Publisher: LAP Lambert Academic Publishing
• Length: 92 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"