Retail Management

By Chetan Bajaj, Rajnish Arya, Nidhi Varma Srivastava

The book explores core concepts explained through managerial examples. The exposition also provides in-depth coverage of the four key components of retail marketing management, crucial to effective business decision-making: understanding the retail organisation, the consumers' decision making process, an analyses of retail formats, and retail mix strategies. The text also features innovative/emerging concepts such as, retail marketing in rural areas, CRM strategies in retailing, and monitoring, evaluation and control. Readers shall find this book highly useful for its coverage of the concept and role of retailing marketing management, organized retailing in India, the retail customer and market segmentation, product and brand management strategies to leverage competitive business advantage, and pricing and communication strategies explained through caselets, diagrams, black and white as well as colour photographs, and numerous examples from the Indian context.

• Format: Paperback
• Language: English
• ISBN: 0198061153
• ISBN13: 9780198061151
• Release Date: December 2011
• Publisher: Oxford University Press
• Length: 800 Pages
• Weight: 2.55 lbs.
• Dimensions: 7.3" x 1.4" x 9.3"

Customer Reviews

Great Book

Great Book. Gives a good review about developments in the Indian retail sector. Lot of contemporary cases especially in unorganised retail that is so unique to india. Easy to read style.