Retail Management: Skill Enhancement Course - B.Com Degree Programme - Madras University

By Dr Anuradha B

India's retail industry is a massive and fast-growing market. Retail management covers understanding the evolution of retail industry over years, marketing mix, e-commerce, customer service and prepare students for roles in managing retail stores. Thus, the content of the book aims at offering students a holistic vew of retail trends, challenges and opportunities that prepares students for their career, either in starting theiw own business or knowledge for managerial roles in retail sector.

• Format: Hardcover
• Language: English
• ISBN: B0GKFM3YW8
• ISBN13: 9798902964940
• Release Date: January 2026
• Publisher: Notion Press
• Length: 96 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"