Retail Location Planning in an Era of Multi-Channel Growth

by Graham Clarke, Martin Clarke, Mark Birkin

The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread...

• Format: Paperback
• Language: English
• ISBN: 0367218755
• ISBN13: 9780367218751
• Release Date: January 2019
• Publisher: Routledge
• Length: 224 Pages