Retail Internationalization in China: Expansion of Foreign Retailers

By Lisa Qixun Siebers

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

• Format: Hardcover
• Language: English
• ISBN: 0230293379
• ISBN13: 9780230293373
• Release Date: July 2011
• Publisher: Palgrave MacMillan
• Length: 208 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 5.6" x 8.5"