Retail and Channel Marketing

By Katia Premazzi, Monica Grosso, Sandro Castaldo

Book Overview

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1782546200
• ISBN13: 9781782546207
• Release Date: August 2013
• Publisher: Edward Elgar Publishing
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.3" x 0.6" x 6.5"